The number a buyer pays isn't fixed — it's built over years, through decisions made long before you ever decide to sell. Wait until you need it, and it's too late to change. In 90 minutes, find your number, and exactly what to do tomorrow to grow it into one worth buying.
1 September | 9:00 AM | Live Online Workshop
Most business owners watch revenue. Some watch profit. If your books are handled by an outside accountant you see once a year for tax season, revenue and tax paid might be the only numbers you've ever had.
None of those is the number that matters if you ever want to sell, bring in a partner, or hand the business to your kids.
Buyers watch something else entirely — business value. And it's calculated completely differently from anything on your income statement.
You can be doing everything right by your own scoreboard and still be losing value every month, because you're not even playing the same game buyers are.
You didn't start this business with an open checkbook. You built it by doing it yourself, stretching every rand, and figuring things out on the job — the way most owners running a business like yours for a decade or more actually do it.
That's exactly why most owners in your position have never had a real answer to what the business is worth. There's no board asking. No CFO tracking it. Just you, and an annual meeting with your accountant about tax.
Someday — whether that's next year, in a decade, or only when your kids decide they don't want to take it over — somebody is going to ask you that question. In 90 minutes, you'll know your number today, and exactly what you can start doing tomorrow to grow it.
Your Time.
Every hour spent being the business instead of building one is an hour you don't get back.
Your Options.
A business that only works because you're in it every day isn't fully yours to walk away from — even if you never plan to.
Your Number.
What your business is worth is decided by decisions made over years, not the day you decide to find out. The earlier you know it, the more time you have to change it.
Business A
R2,000,000 profit. Runs through the owner. One big client. Nothing written down.
Priced at 1x profit.
Business B
R2,000,000 profit. Runs without the owner. Many clients. Everything documented.
Priced at 4x profit.
Same profit. A R6,000,000 gap in what someone would actually pay for it.
A business can make real money and still be worth very little to a buyer — no systems, no way to hand it over, too tied to the owner. Most owners find this out at the worst possible time: when they're already trying to sell.
You are the business. Take 3 months off. Does it still run?
One point of failure. One big client. One supplier. One key person.
It's all in your head. Not written down. Not handed over. Gone if you're gone.
Bumpy income. Buyers pay more for what they can predict.
Wrong numbers. You watch sales. Buyers watch something else completely.
Edburg Strauss, CA(SA)
Chartered Accountant · Founder, netCFO & netValuations
10+
YEARS IN FINANCE
125+
VALUATIONS DONE
$100K–$10M
DEAL RANGE
Edburg has completed over 125 business valuations ranging from $100K to $10M, founded netCFO and netValuations, and has sat on the buyer's side of the transaction table — not just the seller's.
"Not from a textbook — from the seat where deals are decided."
You'll calculate your own number. Using the same method Edburg uses in real valuation work, you'll walk through your own revenue and profit live and leave with an estimated valuation range for your business — not a guess, a calculated figure.
You'll see exactly what's pulling your number down — and what to do about it starting tomorrow. The specific factors buyers price against — concentration, systems, predictability — applied to your business, not a generic list.
You'll leave with a written estimate, not just notes — something you can look at again next month, next year, whenever you need it.
You'll understand why two businesses with identical profit can be worth 4x apart — and where yours currently sits.
NETBIZ ACADEMY LAUNCH BONUS
R497
Today: R97
Locked in for our first live sessions — this goes up to R497 once we're running at full capacity.
Reserve Your SeatIf you don't leave with a real estimate of your number, ask for your money back. No questions asked.
"Very informative — learned a lot and now have a better understanding of my business."
— Hlehle
"Thank you for an insightful workshop — will definitely be in contact."
— Beatrice
"Very valuable workshop."
— Chris O.
"A few things that will definitely help me move forward."
— Weich M.
"I now look at my business finances completely differently."
— John K.
"Made changes the very next day — already making more money!"
— Chanel V.
"Seriously informative."
— Mandy D.
"Professional — educates owners in words you can actually understand. I'd recommend netCFO."
— Ciska S.
What if I can't make it live?
You'll get full recording access for 48 hours after the class — access expires after that.
Does this work for my industry?
Yes — it works for most small-to-medium businesses across sectors.
I don't want to sell my business. Is this still for me?
Yes. The purpose is expanding your options before circumstances force a decision — not pushing you toward a sale.
How do you actually calculate my number in 90 minutes?
We use a simplified version of the same multiple-based approach used in real valuation work — applied live to your revenue and profit. It's a genuine estimate, not a placeholder number. For a full assessment across all value drivers, that's what the follow-on workshop is for.
My books aren't in great shape — I don't have monthly management accounts. Can I still do this?
Yes. Most owners we work with are in exactly this position — an outsourced accountant, annual financials, no monthly reporting. You just need your revenue and tax paid figures. That's enough to get a real starting estimate.
Do I need a finance background to understand this?
No. This is built for business owners — minimal jargon, no spreadsheets or advanced accounting required.
Your business can be the best investment you ever make — but only if you start building it to be worth buying, today. In 90 minutes, find your number, and exactly what to do next to grow it.
Reserve Your SeatTuesday 1 September | 9:00 AM | Live class + 48-hour recording access
R97 | Tuesday 1 September | 9:00 AM | Live Online Workshop
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